Controversial blog posts are one way to get your readers talking, commenting and sharing the links to your blog which — of course — generates traffic.

But there’s a fine line between encouraging controversial discussion and going completely over the top.

Here are six ways to generate controversy with a blog post that you should avoid.

1. Insulting your readers. Using words you’d hear on a playground (“stupid-head” … and worse) doesn’t support your argument, and it doesn’t paint you in the best light as a human being. And why would anyone want to visit the blog of someone they don’t respect?
   
   Liking you is a completely different thing; take Rush Limbaugh or Bill O’Reilly. You’d be hard-pressed to find anyone who calls these right-wing talk show hosts like-able, but plenty of people respect their opinions, or at least care enough about what they say to keep tuning in.
   
   In short, your readers don’t have to LIKE you, but they should respect you. And calling people names won’t earn you respect from anyone.




2. Failing to support your arguments. “Because I said so,” may work (for a little while) when your toddler asks you why she can’t have another cookie before dinner or soda pop before bed, but don’t expect your readers to take your word as the truth if you don’t have strong supporting arguments. As a parent, I typically believe in giving reasons for telling children “No.” As a blogger, I give my readers the same respect and support every incendiary post with facts, statistics and/or anecdotes to back up my beliefs.




3. Disagreeing for the sake of disagreeing. If you truly believe in a viewpoint, it’s fine to voice your opinions. But don’t take the side opposite of popular opinion just for the sake of controversy. You won’t be able to argue it well if you don’t really believe it. And when the argument escalates, you won’t feel good about yourself, defending a point you don’t really believe. Remember, everything you say on the Internet is there, forever, for people to read. Consider how you’re representing yourself and what you’re telling the world about your beliefs.




4. Alienating your readers. There’s a huge difference between discussing relevant, controversial topics and putting up a post purely for shock value. Profanity and posts that cross the line over what most people would deem “appropriate in mixed company” can alienate your readers. Know your audience. You can be respectful and controversial.




5. Permitting trolls. Everything I’ve said about how you should act in controversial posts applies to your readers, as well. It’s your blog — don’t permit behavior from others that you wouldn’t allow from yourself.




6. Letting the argument drone on incessantly. Even the best controversies get old after a while. People begin repeating themselves. Arguments become circular. You can end any controversy politely with a statement along the lines of, “Let’s agree to disagree.” If you absolutely have to, close the comment thread before things get nasty.

Controversial posts are fun to read — and to write. If you follow the “golden rule” and keep it friendly, there’s a good chance that the next time people stop to talk around the water cooler (or, more likely, on Twitter), they’ll be talking about your blog.

What do you think makes a successful, or unsuccessful, controversial post?