Have you considered the linguistics of crafting a ‘great’ query as opposed to a ‘good enough’ effort when it comes to finding gigs? To be honest, I trusted my simple, basic wording factor: The straight to the point and in your face statistics of a few published clips, contact information, and ending my spill with the tried and true, “Thank You.” But, my lack-luster efforts to connect with editors and publishers on a more personable level usually lead to the proverbial ”sorry, but, at this time…” sort of deal.

My disappointment often led me to toss the piece entirely and move on to penning other less invasive work, for example, writing on my transitional blog or penning short-stories for my viewing pleasure only. In 2006, I began to write an online column geared toward women issues. My purpose for doing so were two-fold. I would use my life experiences to help encourage, inspire and motivate other women of a certain age to recognize and become impassioned about their passions that might be misplaced, or denied. The second reason was purely selfish, I admit.

I wanted to hone my skills and improve my chances for publication in this favored genre. I felt ready to tackle the great divide of growing my freelance writing business by scouring for paying clients while taking a sabbatical from my free column “Women In Transition” at Alumbo.com, which I still visit as a focal point and bridge to my purpose to inspire other women. I began to study the markets and apply myself more seriously to improving my chance at getting the gig in this and other areas. I also took a Marketing class.

The query to the editor of a nurse magazine several months ago, which resulted in landing my first official column, began differently than those first, flurried queries. I’ve learned some essential points for writing query letters if you’re serious about sealing the deal and signing on the dotted line.

Take a refresher class

Hone the basics of the query, your preferred genre or subject, or your field of interest. There are plenty reputable, seasoned writers who are willing to work with you. Jennifer Brown Banks of Pen And Prosper, Sonya Carmichael Jones of Marketing Buddha, Daniel Scocco of Daily Blog Tips, and Susan Johnston of The Urban Muse, are a few examples of accomplished folks in the business of writing who offer blogging and editing  tips, marketing know-how, and a slew of valuable online writing classes that serve to enhance your skills and help you land that elusive dream job.

Query to the right publication.

Do not send a query to an editor for sporting goods about making bread from scratch. Do your research, consider reading a few copies of the publication. Learn their style, theme, and focus. Be clear about the market before you pitch your query.

Be personable

There’s a difference between being personable and personal. Leave your personal issues at home, but, be friendly and approachable. The editor or publisher is obviously reading between the lines of your query and will either like you or not, depending largely upon how you represent yourself.

Answer the question: What’s in it for me?

You have to sell your wares. The only way to do this is to tell your buyer what benefit you offer them. What can you give them that is uniquely yours to give? Show them how your product topples the competition.

Master the art of the P.S.

I truly loved this concept from the online Marketing Buddha Class. I used the PS as an after thought in my query to the editor of the nurse magazine, inviting more info, clips, etc… Although P.S. seems like an afterthought, it’s actually an opportunity to put one final pitch in your query letter, a final resounding thought that will linger and be memorable.

I can’t say exactly what part of my query landed me the gig as a magazine columnist. I can only say these new techniques get me those blessed editor followups.

What have you learned about writing effective query letters?
I’d love to know your tips, too!