Have you considered how important word-of-mouth marketing is to your business? For most freelancers we credit almost 80% of our commissions to referrals. One of the most important reasons to network and socialize with other freelancers is because you might be just the person perfect for an upcoming job or to fulfill a need.

When was the last time you used this powerful tool in the aid of fellow freelancers? Have you written a testimonial honestly endorsing the work of an employer, vendor, or consultant? This is one of the greatest business tools for yourself, and also a fantastic way to connect with others.

How It Helps You

Lets face it, how many sites have you seen online that share a page of their testimonials? How many add snippets of testimonials to their home pages, sidebars, and public relations media?

Testimonials are an opportunity to showcase your brand.
That’s right, every testimonial has a byline. When your testimonial is quoted, your name, business name, website, URL, and even logo or photograph might be included. Getting your name out there is vital for growth and this is a positive and encouraging means to spread your brand, your name, and your voice beyond your own sites.

Testimonials are a fantastic way to highlight your positive attributes!
When you write a testimonial you have an opportunity to express your opinion of another with clarity and poise. Your confidence and generosity will ring through. When you honestly endorse another you are honestly endorsing yourself.

Testimonials reap testimonials.
When you write a testimonial there is a strong chance others will reciprocate. If you’re providing a professional and considerate service to others then you have something worth endorsing. When you write an endorsement, chances are they’ll return the favor and write one for you.

How You Help Others

While you might begin to see how ‘selfish’ writing testimonials for others can be, the truth is you are providing a service and offering a benefit that goes beyond yourself. Not only are you giving one person a boost of confidence, encouragement, and that warm feeling of appreciation and gratitude, but you are also allowing their potential clients to discover a depth and integrity they might otherwise never find.

Your testimonial is influential on future sales and commissions. Your praise builds trust. This benefits those you have recommended, those who are considering doing business with them, and also yourself.

Sounds Win, Win To Me

How long will it take you to write 100 words right now? Taking a few minutes each day, or week, to write a testimonial is a valuable investment of your time. I recommend you make it a part of your regular routine. Schedule it into your diary and when someone does you a service consider taking a moment to write them a short thank you.

Your Gratitude Means A Great Deal.

• Write Recommendations For Your LinkedIn Associates
• Send Your Testimonial Via Email
• Write A Hand-Written Thank You Note
• Add Gratitude To Your Blog Posts
• Special Mentions At Speaking Engagements
• The Dedication Of Your Book
• Your Appreciation or Gratitude Journal
• Say “I Love You”: The Importance of Verbal Recognition