In the ever-expanding universe of cyberspace, one of our greatest challenges is attracting visitors. When it comes to blogging our visitors are a vital element that breathes life into our corner of the cyber galaxy. Visitors will, hopefully, turn into regular readers who comment and offer an interactivity that increases our enjoyment as bloggers. Does anyone enjoy talking to an empty room?
Creating a website or blog simply isn’t enough to carve out your own nook. These days you must get out there and spread the word. There are so many ways to attract visitors and some are more successful than others. What works?
Search Engines: Do you Google?
Search engines, such as Google and Yahoo, are overloaded with sites and web pages. From millions of results it takes a great deal of effort to ensure your site registers in the first few pages. For bloggers interested in gaining the most benefit from their search engine listings I recommend keeping on top of the latest Search Engine Optimization (SEO) techniques. Terms such as: keyword placement, meta tags, robot.txt etc. hold meanings that could equal significant traffic if you learn to use SEO techniques effectively.
Socializing, Community and Participation
Community participation is another way to develop inbound links. By befriending others in your sphere you can create a social circle on blog rolls, forums, groups and blog comments. It is important to be an active member online because we all learn from each other; constantly expanding our experiences.
Social Media – Connect and Interact
Social Media is one of the newer innovations to bring people together. With websites such as Twitter, Plurk, Facebook, Myspace, Digg, LinkedIn, Del.ic.ious, MyBlogLog, StumbleUpon and many more we link together as a community sharing interests, making new friends and discovering other hemispheres on the web.
Hit and Miss? No More! – Be Valuable
These mediums can be a hit and miss experience when trying to build your brand or grow your blog community. Members are often more interested in what they can get out of their participation. It is important to offer potential readers value but it’s equally important to give value as a community member. When you give to others you’ll find you receive in return.
Never Enough Hours – Finding Balance
With the many pressures involved in ensuring your blog continues to grow it can sometimes be challenging to find the time to factor in all of these elements. Creating content should always be your primary concern because the myth, “build it and they will come” is true to some degree. Without anything other than content you will gain readers, slowly, almost imperceptibly. With great content everything else is optional. Each moment you spend in marketing however will increase the speed of your growth exponentially.
Find a balance and make sure the demands you put on yourself don’t go beyond your boundaries. There is no point treating your blog like a full time job if you already work full time, especially if you haven’t monetized your pages. It is true that with hard work and dedication you could turn blogging into a full-time career but it is often better to start slow, enjoy the process of establishing your readership and create a true bond with your visitors and your topic.