Imagine my surprise when the slowly upward creeping line of my blogs daily visitors suddenly spiked, tripling the hits to my site in a single day. A day or so later it happened again, and a few days after that as well. Where was this explosion of visitors coming from?
Do you know where your traffic comes from? No, not the six car pile-up on the freeway; I mean your cyber traffic, the people who come to your blog or website; where are they coming from? Which sites generate the most effective traffic for your blog? Which sites offer the greatest visitor conversion?
Iâ€™m addicted to Web statistics. I love to know where visitors are coming from, where in the world they are, what it is theyâ€™re reading on my blog, and what search keywords (and engines) are being used to find my pages. Thanks to Google Analytics, BlogRush and MyBlogLog these handy facts and more are at the click of my fingers.
The StumbleUpon Phenomenon
When I dug into my stats I discovered that the peaks were caused by social networking and Web surfing site, StumbleUpon. StumbleUpon offers a unique experience for Web users. By joining the site and installing their clever toolbar, youâ€™re given the opportunity to browse (with the click of the button) thousands of sites in your topics of interest. You then vote for these sites which increase your chances of finding other sites that are similar to the ones you like.
StumbleUpon isnâ€™t just a Web surferâ€™s ideal surfing companion. It offers an opportunity to get your site in front of a targeted market of potential readers. When someone â€˜stumblesâ€™ your site, or blog entry, its URL is added to the list of sites that are browsed by hundreds of unique visitors.
This is where the StumbleUpon phenomenon shows a remarkable percentage. For The Writerâ€™s Round-About Iâ€™ve seen about an 85-95 percentage of unique visitors. That means, of the hundreds of hits, almost all of them are from people who have never been to the site before. This means that hundreds of people are discovering the site for the first time thanks to StumbleUpon.
Of course, simply having people visit your blog isnâ€™t very effective if they bounce away with the next click. Thankfully, StumbleUpon traffic is already targeted. These unique visitors are guaranteed to be interested in the topic. So, how many of them stay, and browse?
Bounce Rate and Returns
One of the things that thrill me most about StumbleUpon visitors is their significantly low bounce rate. The lower a bounce rate percentage the better, because it means that these visitors are spending time reading, opening other pages within the site, and coming back for more. My StumbeUpon bounce rate is between 30-45 percent. That means that over half of these unique visitors spend time browsing the blog.
Obviously, StumbleUpon is a remarkable resource for website and blog owners. It is also easy to set up and takes very little time to maintain. In the beginning you may want to get started by â€˜stumblingâ€™ a couple of your own entries but youâ€™ll find in time you have readers who will continue this process with or without you. The more people who â€˜stumbleâ€™ your pages, the more visitors you will get.
â€˜Stumblingâ€™ is also a fantastic way to support other sites. If you have the StumbleUpon toolbar you can stumble any site at all and add it to the StumbleUpon database. Many bloggers are adding links and buttons to make social bookmarking easy and to remind readers to digg, del.icio.us, stumble etc.
Consider helping your favorite sites by taking advantage of these simple social media tools. They really do make a significant difference to our growing blog communities. â€˜Stumbleâ€™ a site or two today and feel free to invite me as your StumbleUpon friend.
Check me out on MyBlogLog, Digg, My Space, Del.icio.us, and Technorati too. If youâ€™re a member of a social networking site feel free to send me an invite. It might just be the kind of place Iâ€™d love to join.